Richard Fry, Managing Director of Global ID Marketing, owner of renowned pet microchip MICRO-ID based in Sussex England, announces today that he signed an multi-million dollar agreement with Syneroid Technology Corp to supply the premium Micro-ID™ brand of microchips for the North American market.

Having been in the RFID market for over 30 years, Fry says “this has been an ambition of mine for many years to find a partner who will use RFID microchips in the most effective way to help identify lost or stray pets to help reunite them with their owners. There are too many small databases which are just not providing a comprehensive single point of access to identify and re-unite a lost pet with its owner”


US Based, Syneroid has developed a new innovative reunification system,  GPC Smart which is the US’s first wireless communication platform dedicated to pets and public safety for use by first responders.

GPC Smart is a unified system that allows first responders to securely access and share animal information on FirstNet, powered by an NFC Tag with a Micro-ID™ microchip as a reliable back-up to quickly identify lost and strayed pets.

With emergencies coming in many forms and when we least expect; fires, hurricanes, earthquakes, tornadoes, floods, and even terrorism; many pets can be left out of evacuation plans, putting them in danger which in turn can put first responders at risk too. The GPC Smart address this issue, providing an effective solution to help first responders help animals quickly and more accurately.

Said Syneroid CEO, Tom Ickovic, “combining our unique collar tag system with the Micro-ID™ microchip gives the GPC Smart tag a totally comprehensive protection against loss for pets. GPC Smart is the US’s first wireless communication platform dedicated to pets and public safety for use by first responders”.


There are 900 million dogs in the world; 10% are in the US and a further 10% in the EU but less than 10% of dogs in the US are microchipped which means there are around 80 million which would benefit from having a microchip fitted. Cats are even less likely to be microchipped with only 2% of the 75 million chipped in the US. In Europe some countries such as Belgium & France it is now a legal requirement with the UK bringing a new law in 2022 for the microchipping of cats.

Global ID will be launching the European version of the GPC Smart tag later in 2022.

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