Richard Fry F idm
Managing Director

Since 1990 Richard fry the founder of four RFID companies, AVID UK plc, Pet-ID Ltd, MicroID Ltd & in 2020 Net & Telligent Ltd. Net & Telligent purchased the manufacturer code 944 from a Spanish company in 2020.
Richard has built a succession of innovative RFID companies all of which are still trading.
Richard was on the ISO working group in the mid 90’s which set the standards 11784 & 11785 for animal identification using RFID.

Gillian Voute
International Sales Director

Gilly is our International Sales Director, she has excellent relationships with all of our existing customers and is always looking for new prospective clients. She understands the importance of building relationships and of becoming a trusted advisor to customers.

Gilly has spent most of her working life in a sales environment, firstly opening an antiques business then an interior design shop.  She still has a part-time role doing design work for friends.

Alessia Cucca
Sales Administrator

Alessia runs our Italian office and was instrumental in obtaining our licence from the Italian Goverment to sell microchips for Dogs in Italy. Alessia loves animals and will do anything to help them, she’s taken in so many strays she’s now become the ‘catlady’ of Sardinia.

Dawn Batchelor

Dawn is our Accounts Assistant but also handles our shipping, distribution and general admin.  In fact Dawn’s nickname is (ODJOB) ! She’s a great fun person with the most awsome laugh and she is the biggest softie when it comes to animals.

Ozzi Dog

Oz is our gorgeous office companion who is always there for a quick cuddle when we are feeling stressed !

Ben Ashcroft
Marketing & PR

Ben Ashcroft BA (Hons.) is our Marketing & PR Advisor with over 25 years’ experience; he plans and project manages our marketing campaigns.

Originally from a canine breeder background, Ben previously managed the Marketing and PR for a major pet insurer and as well as other clients on a freelance basis including the Kennel Club.